Inadvertising 2

Inadvertising 2
Case study 1 : Dev D
Dev D a good film considering its target audience and what made it extremely popular was a song which was not related to the movie. An X rated version of the song Emotional Atyachar which appealed to almost the whole of the target audience , which largely consisted of people for the age group of 18-30 . This age group was able to relate to the song very strongly . The song was posted on the internet and it was passed from one email inbox to another like fire and the movie received so much publicity which was unthinkable with the usage of conventional mechanisms. Some people actually thought that the song was actually a part of the movie. The most important thing being when people actually went to the cinema halls they were not disappointed with the movie hence sustaining the inadvertising created around it.